Nika Hellström (July 6, 1980) is a Swedish Art Director. She was born on a Sunday and was listed as a 3.620kg and 58cm female fatty. Her mother, Maria was a promising female singer in a 13-person girl band and painted seriously until she was accepted to Swedish Famous University of Arts, then she quit it all. Her father, Bo was also a singer in a rock band, the Greyhounds, until he ran off to do some under cover jobs for the Swedish government. And before that there was Jewish and French blood mixed together on a runaway basis and before that there was the Big bang.
For a Race in Portugal Nike wanted to get people to know that with Nike+ the runners run with music as part of the equipment. We took local celebrities; music bands and famous runners to pose together. To that we made two CDs and diplomas.
We did some “social working” for Signal with the aim to teach kids a good brushing habit. We created a TV-show, produced worldwide, that is transmitted everyday right after the children’s program. Each episode tells a trick or a story to make brushing more fun.
Disney wanted this year to be THE year to come to Disneyland Paris by celebrating Mickey’s 80th anniversary. So, we looked at the stars and contacted an astronomer to help us find a Mickey shaped constellation somewhere in the universe. We came across Rho Ophiuchi and applied for it to change its name to The Star of Mickey.
©Nika
This Rexona deodorant was developed to help heavy sweating women. Their problem is so significant that they don’t even dare to get close to people. With this product you can get much closer…
Axe wanted to do a promotion where the winner could take 9 of his friends with him on a yacht in the Caribbean. We thought that the price could be quite attractive amongst girls and that they’d probably fight over a place in the sun…
There are stocks and stocks. Knorr launched a stock with a jelly texture and flavor that was superior and more natural compared to the classic dry cube. Since the product is superior and gives a superior taste to everyday dishes the concept was “Make your dishes 5 forks dishes”. The campaign was based on how to turn an ordinary rice casserole into a bronoisse with cereal and happy vegetables and how you can act and talk like a chef.
